'We won't ruin Mars,' said the captain. 'It's too big and too good.'
'You think not? We Earth Men have a talent for ruining big, beautiful things. The only reason we didn't set up hot-dog stands in the midst of the Egyptian temple of Karnak is because it was out of the way and served no large commercial purpose. And Egypt is a small part of Earth. But here, this all thing is ancient and different, and we have to set down somewhere and start fouling it up. We'll call the canal the Rockefeller Canal and the mountain King George Mountain and the sea the Dupont Sea, and there'll be Roosevelt and Lincoln and Coolidge cities, and it won't ever be right, when there are proper names for these places.'

Ray Bradbury, from The Martian Chronicles

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